You can see it as an effective additional

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People are much more interested in the individual rather than the company. Employees who voluntarily share stories and messages about the organization and thus show how things really work at the company. communication channel within the total marketing mix. And employees and relations are made visible as brand ambassadors through their personal social media channels. It is about creating distinctiveness by sharing authentic content on social media.

A unique opportunity is to use storytelling for this. Distinctiveness lies in the people, stories from people from the organization, but also the knowledge they possess. It is especially important in B2B lead generation to photo editor involve your relevant network and to continue to feed it with relevant and useful content. Win their trust, get a favor and show that you know your business.



Also read: How to turn your employees into the best ambassadors [case] Owned, paid and earned media There are various ways to reach the target group online, namely via owned, earned and paid media. Owned media are the online channels that are under your own management, such as the website or the company page on social media. Paid media are all paid advertisements that are used to target leads. Earned media are the personal accounts that provide free media attention.