Aconsultation as solving a specific problem or offering a quick solution that naturally leads to your paid offers. At the end of the call you can ask them if they want to explore other options for working with you. For scheduling a consultation you can put a calltoaction on your website. Just like this calltoaction can live on your homepage navigation bar or a specific landing page of your choosing. Image Source Use the consultation as an opportunity to get to know them and establish trust since they can see the face behind the brand. And since people buy from brandsbusinesses they trust youll have an easier time converting them into paid clients. Be sure to also record the details in your CRM so you can follow up with them in a timely fashion and nurture.
The relationship until theyre ready to make an investment in your services. 3. Free TrialDemo If you sell software a free trial or demo of the software is an excellent way to generate Digital Marketing Serviceleads for your business. With a free trial users will typically sign up for an account or fill out a form on your website and use the software to try all of the features. A free trial is usually accompanied by short onboarding videos and a followup email sequence that engages leads and encourages.
Try out the most important features. Trials can be as short as seven days and as long as 30 days. A demo on the other hand can be set up the same way as a free trial or you can provide a personalized walkthrough of your software via a video call. Similar to a onetoone consultation you can encourage visitors to sign up for a call using a calltoaction on your website. Both the demo and the free trial work well for a couple of reasons. Potential users are getting handson experience with the software theyre considering. This allows them to make.