Google will show you a series of numbers

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As you do? Through the changes you make on the websites and the metrics that each site indicates. Each number reflects the user's behavior and how they react to different content. So go ahead and run the A/B test and discover more secrets about your audience. 5. Increase your customer loyalty The A/B test not only helps you increase the sales of your business, but also achieves something much more important: user loyalty. There is no point in selling a lot if in the following months you have to look for new clients to obtain income. Use A/B testing to create content that helps you track each user in detail. This way you will know when is the best time to offer a new product.

TEST How much do you know about marketing? Channels, metrics, tools, digital phone numbers data marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! 4 Steps to do an A/B test Do you know what is the most interesting thing about A/B testing ? That there are thousands of tools that allow you to do it quickly.



Let's see what the steps are to do A/B Testing with Google Analytics , the metrics program par excellence. 1. Define the experiment The first thing you have to do is choose which element you want to investigate your performance. There is a simple way and it is to duplicate some content and apply the change you want to make to study its results. Sothat will help you know how good or bad that marketing strategy is. 2. Establish the alternatives Knowing how to analyze metrics is one of the most important aspects of every marketing professional. The good news is that Google Analytics helps you with that , and the program allows you to configure the indicators you want to pay attention to: It can be the dwell time, the number of visits, the bounce rate and much more.