But even if you have already paid for the license

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Pixels on the longer edge. - Ten years ago the reasonable limit was 1024 pixels on the longer edge - today that is considered 'medium' at best. Of course, the large images should not (!) be scaled down on the website using width and height. The image that appears on a page should always be as small as possible and as large as necessary. However, it is important and very useful to show an enlarged zoom version after clicking on an image.


This enlarged version is always the one that Google displays in the Special Data image search rankings. Therefore, before uploading, you should consider to what extent you should integrate branding into the large Zoom version (which is not visible on the website itself) and try to encourage users to click on it.” Image sources One of the easiest ways to acquire image licenses is to purchase them from one of the many stock photo agencies. this does not automatically mean that you can use the image for all conceivable purposes. For example, some agencies prohibit sub-licensing, so you are not allowed to use the image on Facebook & Co.




Reputable photo agencies also prohibit use in connection with erotic and pornographic content or political statements. So always read the general terms and conditions of the photo agencies carefully, otherwise violations could result in expensive warnings or claims for damages and injunctive relief. A small overview of the best-known picture agencies that we have already used: Getty Images Offer: over 80 million images, illustrations and videos Price: Depending on the package and image size from €150 up to €5000 Shutterstock.