How to protect your data on WhatsApp

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    WhatsApp is the most popular messenger in the world in 2022, according to the Mediascope Cross Web, and the daily assistant of billions of people. Because of this, more and more companies want to use this channel to communicate with their customers. But what about data security?


Data security in WhatsApp



Many companies fear that secure use of WhatsApp is incompatible with the General Data Protection Regulation. The concern is based on two things: first, on the tained image of the parent company WhatsApp, Facebook (now “Meta”, recognized as extremist in Russia), and, secondly, on the unclear legal situation after Abolition of a confidentiality protection agreement.
There is no as complete understanding of the difference between WhatsApp Business App and WhatsApp Business API in terms of data protection.

Today we will understand shopify website design  how the business to protect its data and customer data in WhatsApp and how whatsapp differs from whatsapp business and whatsapp business API.

The differences between WhatsApp, WhatsApp Business App and WhatsApp Business API

WhatsApp Business – a small business solution
WhatsApp Business App is a mobile app on Android and iOS. What does a business account give to whatsapp? It allows small business owners to communicate with customers. This application is practically no different from the usual WhatsApp messenger, with the exception of additional features:

    Profile of the company, where you can place information about the company, site, contacts.
    Statistics on sent, delivered and read messages
    Sorting options and quick responses to messages.


Price: Free
Who will suit: Small business and self-employed specialists who advance through social networks or landing. For example, online retailing (orders to order, sweaters with reindeer, handicrafts, paintings, etc.), private professional advice and services (lawyers, psychologists, HR, manicure, hairdressing, etc.)
Inscibility: It should be understood that the application is installed on 1 smartphone and access to it has only 1 person.



WhatsApp Business API – a solution for medium and large businesses

WhatsApp Business API is a relatively new solution that allows the business to communicate with customers. Its main difference is scalability. What does a business account in the whatsapp API give? WhatsApp business API can be integrated with the site, contact center, CRM-system. This means that any support officer can respond to a customer’s request to WhatsApp. In addition to the above, the WhatsApp Business API functionality includes:

    Profile of the company, where you can place information about the company, site and contacts;
    Detailed statistics;
    Support for chatbots;
    Creating complex multi-level campaigns;
    Next to the name of your company there is a green tede. It will ensure the loyalty and confidence of your customers;
    You can edit and centrally respond to messages.


Price: Paid, price is individual, from 9000r /month
Who will suit: Banks, retail, e-commerce, travel industry, any other medium and large business with a dense flow of incoming requests from customers, and /or a large amount of outgoing service notifications (bank operations, bookings, hotel reservations, tickets, etc.)
Inscibility: The messenger charges outgoing template (HSM) messages that need to be pre-registered in WhatsApp. To connect the service, you need to contact the official provider of WhatsApp Business.