It’s more important to write something

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Create something that people want to link to.” When he joined Typeform, Sancar got the green light to test the beacon content he always wanted to create. Beacon Content Typeform 5 Their first big success was the article on Siri’s voice, Susan Bennett. During its development (and future endeavors), the Typeform team adhered to a simple guideline: SURF.

Create Beacon Content Using the SURF Method Even cameroon number dataset before publishing their first post or sending their first email, the Typeform marketing team hammered out a set of rules for their work. Typeform’s gold standard for any communication is SURF: Simple Useful Remarkable Friendly You’ll notice he didn’t mention length. It doesn’t take 5,000 words to make beacon content.

Sometimes, shorter is better. truly insightful that someone will want to share. For Sancar, a true piece of beacon content is something that “you reference in a conversation the same way you do a good book or a good movie.” If he enjoys it—or learns from it—so much that he’ll talk about it with coworkers or casual friends, then it deserves a beacon title.