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What to do? Perform a cleanup of your mailing list on a regular basis, eliminating inactive addresses. You can identify these addresses by monitoring statistics of opened emails, clicked emails or user activity on the site. If you have problems with your deliverability, refine your mailing list subscription process to prevent invalid addresses from entering your database. You can ask users to enter their address twice or apply double opt-in, which is a mechanism through which the user receives a confirmation email and approves the registration by clicking on a link.

It would be appropriate to give subscribers the opportunity to update their address wedding photo editing service by inserting a link to the preferences section of the site in each newsletter. This way you will also be able to choose the frequency of updates and the topics of interest to you, helping you to better segment your database. B  B email marketing challenges   . Increase and maintain newsletter subscriptions Increasing the number of newsletter subscribers and engaging them thanks to content is not an easy task. To increase the number of subscribers, contact lists are often purchased.



Attention! You may add numerous invalid addresses that will pollute the entire database. Even if the purchased addresses were valid, it is very likely that new subscribers are not interested in your content, do not interact, unsubscribe or report your newsletter as spam. To ensure that subscribers are involved and always interested in the content offered, many companies send infrequent messages, thus thinking of demonstrating professionalism and not being intrusive. But just sending messages rarely doesn't make them special! The frequency of messages does not necessarily have to have a negative connotation.