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17. Extreme Absurdity Creating a bigger, more comprehensive, and better company to surpass competitors is tantamount to hitting a rock with an egg. Start-up companies should maximize a single factor, only focus on the most critical single factor, and concentrate their superior strength to focus on breakthroughs. Munger said: Once a company is almost ridiculous in an important link, then it has a winning system. In fact, those good businesses can live in people's hearts, but it is not easy to live in people's hearts. Users will hardly remember ordinary or mediocre products and services, but those with almost ridiculous quality or services. By focusing resources on a single point and element, the peak experience brought about is word-of-mouth. Because the ultimate absurdity produced by a single element is the easiest to trigger strong memories and favorability among users, and it is also the easiest to establish popularity among users and open up relevant mental connections.
Once this kind of traffic comes back, its brand will definitely benefit. The key to a company's success lies in "maximizing a single factor", that is, the company should focus on a core factor of the first curve, invest heavily in resources, identify the breaking point through the double-speed change of a single factor, and then invest all resources to maximize the single factor, and Breaking through the threshold requires the founder’s judgment and execution. Xiaomi has made the price/performance ratio almost ridiculous, and has gained a reputation. Apple has made the mobile phone experience to the extreme, pioneered the smart phone Pang Donglai, made the service to the extreme, built a moat, Mixue Bingcheng, made the price almost ridiculous, and achieved a scale of ten 8. The law of imitation means that % of people influence % of people, and then influence % of people. High-end product consumption often has a characteristic, that is, structural consumption is from top to bottom, which is both a "law" and a law of imitation. % of KOLs start from top to bottom. Lower % of KOC, radiate to % of the general public in the surrounding area. This structure is the same as that of high-speed rail. % are business seats, % are first-class seats, and % are second-class seats. The French sociologist Talde proposed in his book "The Law of Imitation" that " "Planting Grass Psychology", he believed: "Everyone has the habit of imitating others, and this imitation is the most basic social relationship." Talde also proposed three imitation laws: First, the lower class people in society have The tendency to imitate the upper class. Second, once imitation occurs, it grows exponentially and spreads rapidly. Third, human beings’ influence on local culture India Car Owner Phone Number List Imitation is always better than external culture. Imitation is the most basic social relationship and the ultimate element of social behavior. Society is a group of individuals who imitate each other. Social relationships are basically relationships of imitation. Combined with the innovation diffusion curve, how does a new product or brand become popular? In the end, it was just a small group of people who tried the product first, and then the public imitated it.
The same is true for real consumption: According to Crowley's research, % of users believe that grass-planting content has a great impact on selecting products and ultimately purchasing behavior, % of users have purchased grass-planted products, and % of users have purchased grass-planted products. After being planted, the purchase will be completed within a week. KOC/L marketing is essentially a kind of consumption imitation, dig deeper - the root of imitation lies in recognition. Including: identification of identity, emotions, attitudes, and values. Three levels of imitation of social relationships: acquaintances, friends, opinion leaders, star effect. Four elements of imitation: scene, label, language, culture. 19. Selling point formula: selected, possessed, satisfied. Red Bull: selected (taurine, coffee) Because, vitamin B, etc.) ingredients have the function of (refreshing and anti-fatigue) and meet the interests of users (who need to improve their mental state when tired and sleepy). Therefore, if you are sleepy or tired, drink Red Bull. Yuanqi Forest: It uses (water, erythritol, carbon dioxide, etc.) ingredients, has (low sugar, fat, calories) functions, and meets the interests of users (who want to drink but are afraid of getting fat), so it tastes good and is not afraid of getting fat. . Xiaoxian Stew: It adopts (°C constant temperature stewing) technology, has the function of (maximizing nutrition retention), and meets the interests of users (who want to eat bird's nests but are inconvenient to process them). Therefore, when it comes to freshly stewed bird's nests, look for Xiaoxian Stew. . Three and a half meals: (self-built from the "baking - extraction - freeze-drying" full link), has the function of (dissolving in any liquid at any temperature), and meets the user's (quality + convenience) interests, so it is a high-quality instant product For coffee, just choose three and a half meals.
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發表於 2024-2-20 17:00:49
