|
The streaming service more “family-friendly,” as the HBO brand might have limited the service’s reach to families with children. Reddit Reddit underwent a significant transformation in its visual identity, marking a new phase in its history. The project, in partnership with the design agency Pentagram, resulted in a more cohesive and updated visual identity, with a focus on the iconic mascot Snoo, which now has a 3D version. In addition to revitalizing the mascot, the redesign included the introduction of new typefaces, such as Reddit Sans and Reddit Display, as well as an expanded color palette to represent the vibrant diversity of communities on the platform.
The new logo, featuring the stylized head of Snoo and the wordmark “Reddit,” reflects the platform’s evolution into a more mature era, gearing up for a potential initial public offering in 2024. The platform used the rebranding to Whatsapp Number List reaffirm its commitment to being the digital meeting place for communities of all kinds, celebrating the inclusion and creative expression of its users. Twitter X I can confidently say the most controversial rebranding of 2023 was Twitter’s. This case will be discussed in marketing classes worldwide for years to come. But, in case you’ve been on another planet or off the digital world and want to catch up on Twitter’s case, the complete story was told in our blog post.

Twitter’s rebranding, now called “X,” took place under the leadership of Elon Musk. Since Musk officially acquired the former blue-bird app in 2023, the company underwent drastic changes. Who remembers the dismissal of about 80% of its employees? Or the introduction of measures like limiting the number of posts and direct messages? Regarding the rebranding, the announcement came after a series of mysterious tweets from Musk, unveiling the new name and logo. The shift to “X” reflects Musk’s vision to transform Twitter into a “complete app” or “super app,” similar to the Chinese WeChat, incorporating not only social interactions but also financial and shopping functionalities. The choice of the letter “X” aligns with Musk’s vision, as he has used the same letter in his company, SpaceX.
|
|