Constant collection of information

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How is it possible to achieve this circular “force”? Precisely, prioritizing the user experience, because the purchasing power is in the customer. Now let's see some practices of this technique! What are the actions promoted by Marketing Flywheel? One of the principles of this trend is that friction, a term that encompasses everything that causes customer dissatisfaction, causes power to be lost and, consequently, the wheel stops turning; shortening the customer life cycle. To avoid obtaining a friction-less process , Flywheel uses 3 practices that we will review in the next few lines.


Automation of service processes Automation is today Gansu Mobile Number List one of the great allies of the business world, and Flywheel was born in the midst of this reality . Therefore, this strategy seeks to implement customer service processes to make them more agile and precise, avoiding unnecessary friction and inconvenience between users and employees. Fortunately, there are many ways and mechanisms to provide automated customer service, such as chatbots , after-sales email, or satisfaction surveys. And, best of all, this type of technological tools ensures that there is 24-hour service. Constant collection of information from interactive processes What we also know as customization.





Standardization can affect the customer experience. Flywheel collects accurate and real data from the current customer to improve interaction and overall experience. Therefore, it is a common practice to constantly collect information to personalize promotions, content and other forms of communication in Inbound Marketing strategies, influenced by Flywheel. Provide self-service In addition to trying to get to know customers to optimize mechanisms and satisfy them, Marketing Flywheel is committed to promoting self-service. When a user can define a product or service based on their needs, the chances of abandonment are much lower.