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BB companies that publish content on blogs obtain more leads each month than those that do not. Therefore, developing website and blog content, along with other tools such as pillar pages, downloadable content, videos, etc. It is an essential part of any good lead generation strategy. Content Strategy HubSpot has created an innovative content strategy that includes Pillar Pages and Topic Clusters. In summary, this strategy involves using the information surrounding your Buyer Personas and their topics of interest to structure your pages around Pillar pages, the main pages you want your prospects to interact with,
Topic clusters, the pieces of content. surroundings that are linked to Bulgaria Phone Number List the pillar page. HubSpot Pillar Pages and Topic Clusters This type of structure makes it easier to organize your content around topics and Buyer Personas and, in turn, gives your content a more understandable organization for your prospects. between different content and find exactly what they're looking for at that moment, whether it's a blog post, a downloadable ebook, or a landing page to talk to a sales agent. Furthermore, this is, without a doubt, the best structure to improve the SEO ranking of your content. .
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Optimize SEO Content A BrightEdge study has shown that SEO content increases traffic on average across all industries. Therefore, it is not only important to generate quality content, but it is also important to position it correctly to maximize your exposure and impact. Greater exposure tends to equate to a greater number of leads. Additionally, these leads will be highly relevant to your business goals as they will be looking for the exact information you are elaborating on in your marketing materials and messages. The pillar page and topic clusters mentioned above will help improve SEO positioning by creating relationships between similar pieces of content, achieved through internal and external links.
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