But older generations may want to take

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tools out there that can help with email (e.g.MailChimp, Marketo) so it's important to familiarize yourself with them. It'salso important to have lists to keep your contacts in order. For example, ifyou run a paid campaign on social media, collate your contacts into a list soyou can target them with similar information or messaging. Triggered workflowsare also important, as you can use automation to send relevant messages atregular intervals to re-engage prospects or customers. According to Litmus, for

every $1 you spend on email marketing, you canexpect an average  Japan WhatsApp Number List return of $36 so it's worth putting time and energy into youremail strategy to stay front of mind across your database. Useful resources: 10Email Templates that Make Marketing Easier The

Ultimate Email Marketing Guide for Beginners (AndFree Calendar) Email & Social Media Campaign ROI Calculator 8. Be TechSavvy As the digital marketing industry is technology-driven, you need a decentgrip on Martech as well as be able to learn it quickly. If you’re a digitalnative or Gen-Zer, this is probably going to be second nature, some time to learn not only specific technologiesbut also get familiar with commonly-used software and tactics such as audiencelistening tools or SEM. It can also be beneficial to understand the technicalskills needed for marketing such as the basics of web coding, using ContentManagement Systems (CMS), as well as AI tools and data privacy issues. Usefulresources: The Digital Marketer’s