Eight out of 10 companies are investing

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The steps to implementing a digital marketing strategy are to have a clear goal, understand the specific goals in as much detail as possible, choose the right tools and focus on the results of each campaign. We hope this article was useful to you and clarified your doubts about digital marketing. Do you already know which digital marketing techniques to apply on your website? Do you have any other questions or concerns? We are waiting for you in the comment area! Company x’s presence on social networks. To exist or not to exist? Published on September 28, 2023 Author: Engineer PABLO M.



SUAREZ There is a famous saying in the literary classic "To be or Bolivia WhatsApp Number not to be?" If we apply it to modern times, that is: To be or not to be? Such is the presence of companies and brands on social networks. Let’s start with statistics provided by a report from Hubspot that collects data on this topic: 60% of the world’s population is connected to the internet. (We are social) By 2023, there will be 4.76 billion social media users. This is a 3% increase from 2022. (DataReportal) 45% of Internet users use social networks to search for products and services. (We Are Social)  in social media marketing.





(Pivot Point) Are you going to sit back and not pay attention to your brand’s social media presence? In 2022, Chile, Uruguay and Argentina ranked first in the proportion of social network users to the total population in Latin America. (Statista) The importance of a presence on social networks for companies and brands Social networks have become part of everyone’s daily life, both in the personal and business world. As the name suggests, the web is a platform that provides companies and brands with valuable opportunities to enhance their social capabilities and connect with their audiences in a more direct and effective way. Presence on social networks in this case refers to the active participation of a company or brand on various platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.