In certain cases.

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Hy waste money, for example, appearing at the top of the SERP when traffic is high but conversion rates are low? Or, why spend so little at 9 pm on a Sunday, when your particular audience is most likely to click on your ads? To take an example from our own accounts, 24/7 bidding was essential to work we did for a finance client, whose audience’s behavior varied considerably throughout the week. Our analysis of the results in the account up until that point showed that there were significant differences in conversion rate depending on the time of the day and the day of the week. We could see that Monday evenings, for example, were historically good times for successful applications.

On the other hand, the conversion rates seen on Thursday Benin WhatsApp Number mornings were usually poor. The data suggested we should be varying bids in line with conversion rates throughout the week. We wanted to be far more detailed than that, though. Our analysis showed differences by hour, often very significant ones. Not only did the 24/7 bidding tool allow for hourly bidding, but it also enabled us to bid at different levels depending on the device on which a user was searching. Again, this element of the tool meant that ad spend would be focused on users more likely to convert into new customers. Our data-driven, automated approach to bidding saw the number of new customers grow by 17%. At the same time, CPA was reduced by 14%.





We were able to focus the budget on those searchers who were more likely to become new customers. When the client then wanted to spend more to achieve even greater growth, we were able to increase conversions by 29% while keeping CPA at the original level. Follow this link to download the script, and get further guidance on how to use it. Real-Time Position Bidding Being able to control the position in which your ad appears can be extremely useful. During periods of high competition, such as on mobile, being able to ensure top position can make all the difference to the success of a campaign. adwords mobile data by device Sometimes, as well, you don’t necessarily want to appear at the very top; there are advantages to appearing lower.