People and Google love lists

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herefore, when including these rich formats, accompany them with appropriate meta tags to help Google and people with visual impairments understand the content. You can also include a written version of videos and audios to make it easier for users who prefer written content. Outbound links Outbound links — or links to external sites — lead to sources that confirm the accuracy of your content and validate your credibility and that of the author.

Auteurs Explicitly identify the Azerbaijan WhatsApp Number author, where appropriate. If it is authoritative, this will bring credibility to the content. But remember that your content does not live in a vacuum. It's essential to view each piece of content as part of an overall, cohesive content strategy. This is the spirit of content marketing. Content Types Different types of content are appropriate for different stages of the funnel and different users. A good content strategy will contain a mix of different formats, including: Lists: They are easy to navigate and use. How-To Guides: These guides that explain how to do something are perfect for providing a step-by-step approach to a search query.




Target long-tail keywords where the user is asking a specific question. Long-form guides: This usually takes a lot of work, but this type of content will help your audience understand a specific or broader topic in depth. Tables: Tables of data or information on your pages are easy for Google to understand. They are also useful to your audience when they need to process data related to a topic. Graphics: These can be images, photos or illustrations. Google is increasingly including them in the SERPs.