It is also described as the process of applying the

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E-marketing is considered An important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing method that seeks to achieve its goals via the Internet.  general principles of marketing science through the use of electronic media, and in particular the use of the Internet.

E-marketing terms: Key Email Data Performance Indicator (KPI) CPA-Cost Per Acquisition A/B Split Testing CPI-Cost Per Impression Lead Generation/Lead Magnet/Lead Nurturing CTR -Click Through Rate Call to Action - CTA-Call To Action - Pixel is a software code to study visitors’ behavior on the website Advantages of electronic marketing : E-marketing is the marketing of products or services using digital technology, such as the Internet, mobile phones, social networking sites, search engines, email, etc.



E-marketing tools are in harmony with this digital technology. Market research uses a tool such as Google Keyword Planner , and analysis of your marketing efforts is done using a tool such as Facebook Insights . As for advertising, its platforms are also digital, such as Google Ads and Microsoft Advertising.