Make much more strategic decisions regarding

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The dissemination of products or services, but without forgetting to take some aspects into consideration, such as: build : decision that increases your industry’s participation within the market; maintain: decision that focuses on preserving the industry's participation in the segment; harvest: decision that allows you to obtain the greatest number of deals and then discontinue them; abandon: decision to sell or close your industry. Especially aimed at those entrepreneurs who have industries in which they sell different types of products or services, the bcg matrix allows you to know which goods require the most investment. And, parallel to this, this technique guarantees knowledge of those items that are not giving the brand the desired return. Importance of using the bcg matrix in your industry two women talk about what matri bcg is and think together how to create one.

Well, now that you know what the bcg matrix is, the time has come to recognize some benefits and reasons for you to use it in your industry. To begin with, it is worth saying that many entrepreneurs still maintain products or services in their industry portfolio that no longer deliver the results expected before. For this reason, the enterprise's growth rate ends up Bank User Number Data stagnant and market share becomes unfavorable. And even if your company is booming, the important thing is to always adjust the portfolio to keep the sales cycle active. With the bcg matrix, this is possible! Because the methodology provides different perspectives on the performance of your industry's merchandise and its future. Furthermore, as this technique uses graphic.



Representations, it becomes much easier to translate the decisions made by everyone on the sales team to promote effective product promotion. From then on, those entrepreneurs who really know what the bcg matrix is, invest in the right products or services and remove others that no longer perform the same. After all, how does the bcg matrix work? Before applying the bcg matrix in your industry, you need to understand how this tool works. Even though knowing what a bcg matrix is ​​can be a little complicated at first, in practice it isn't that much. This is because the methodology is based on a cartesian plane, of which the vertical axis symbolizes the growth of the industry. The horizontal axis represents the brand's participation rate within the market. Within each axis, there are two sectors, which result in four squares to contain data on the analyzed products.