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As with every marketing automation tool out there, Ontraport has a steep learning curve. The upside? Once you get the hang of it, you will find it very easy to automate your business and increase overall productivity. The company is constantly working on simplifying its user interface and has garnered a lot of praise from its userbase spread all over the world. The functionalities offered by Ontraport can be briefly categorized into four sections.
Sales + CRM: Segment + Optimize Smart Pipelines Unified Contact History Task Automation Custom France WhatsApp Number Data Objects Lead Scoring + Routing Marketing Automation: Campaign Automation Email + SMS Messaging Email Deliverability Tracking + Attribution Facebook Custom Audiences Pages + Forms: Drag and Drop Editor Membership Sites Form Builders Dynamic content WordPress Integrations Payments: Order Forms Offline Transactions Complex Offers Upsells + Order Bumps Decline Recovery Customer Center Referral Tracking If you feel overwhelmed by the number of features, you are not alone.
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In our review of Ontraport, we will guide you through some of the most important features the software has to offer: Multi-channel marketing Although Ontraport was designed with email marketing in mind, it offers several channels through which you can market your business. Apart from traditional email marketing, you can also generate and connect to leads using the -way text message system and even physically sending them a postcard. Since Ontraport offers several social media integrations, you can also contact your customers and leads through Facebook and other networks.
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