The first requirement to have

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Hing that has to do with the brand's digital presence: Blog posts will not solve the life of the company if it does not have an optimized website; It is necessary to have a corporate blog to publish the company's content ; Email marketing actions are essential to nurture the relationship; it is impossible not to carry out a careful analysis of data about the consumer and the result of the initiatives; It is essential to have someone on the team who masters SEO techniques . More efficient marketing managem

ent ADVERTISEMENT Having efficient marketing management Jiangsu Mobile Phone Number List means knowing how to deal with the issues mentioned above and that is why there is a need for specialized professionals to support the leader's management. But there is still more to this story. Unlike what happened in the past, the relationship with the consumer is not based, for example, only on the buying and selling process or even on the audience obtained for advertising messages . Today people want to interact with the company through various channels and demand personalized attention. Faced with this complex universe, the marketing manager needs to have a more detaile





d vision of consumer behavior and think about integration with the sales team — it is this vision that is driving the dissemination of the concept of venderketing . In more technical terms, we will say that this professional needs to worry about content, customer acquisition and, of course, how to monetize this entire process. It is not enough to generate leads, we have to be able to calculate the cost of that acquisition for the company and, mainly, its impact on long-term business results. How to organize the team? The first requirement to have a quality marketing team is to have specialized professionals. Ideally, it is even indicated that you act with people who are technically prepared to meet the var